Customer Experience
Ignite Transformation:
Enhancing Digital Maturity and Expanding Outreach for Reboot AU, PTSD Resurrected Inc.
Customer Experience
Ignite Transformation:
Enhancing Digital Maturity and Expanding Outreach for Reboot AU, PTSD Resurrected Inc.
Andy Cullen | Co-Founder of PTSD Resurrected Inc
What They Said
‘dovetail digital have presented us with a comprehensive 4-Step Digital Maturity Assessment that has opened our eyes to the growth potential of the charity into NSW and beyond. Through in-depth communication and assessment of who we are and what we aim to achieve into the future Warwick and Tony presented a clear vision and potential pathway for advancing the charity into the future – Andy Cullen Co-Founder of PTSD Resurrected Inc.’
About PTSD Resurrected Ltd
Nestled in the heart of South-East Queensland PTSD Resurrected Ltd, also known as Reboot AU, is a grassroots charity with a mission to offer trauma healing courses to veterans, first responders, and trauma survivors.
Summary & Background
Founded in 2017 by Andy & Zoe Cullen, this organisation began with a clear vision. Over the years, they've made remarkable progress in developing their Reboot program, gaining recognition worldwide. However, their reliance on word-of-mouth for sponsorship and funding limited their ability to assist more people. While the demand for their courses was high, limited funding and facilitators have held them back. Andy & Zoe also aimed to expand their impact beyond Queensland, reaching New South Wales and eventually the whole of Australia. Staying true to their grassroots values, they continued with simple, hands-on support operations. Yet, this, combined with scarce resources and financial limitations, posed challenges to their broader growth plans. Recognising the need for a more structured approach, Andy & Zoe sought the expertise of dovetail digital. To kickstart the process, Andy & Zoe underwent our 4-step Digital Maturity Assessment. This deep dive into their strengths, weaknesses, and untapped potential, guided by our thoughtful discovery process, paved the way for a clear path to their goals and greater success. The outcome of the assessment was a list of recommendations defining their current digital maturity and future objectives, plus mapping out actionable steps to elevate their operations. Through these steps, we aim to enhance their outreach, digital presence, and operational efficiencies, enabling them to smoothly scale and meet increased demands and to help them transition from their grassroots beginnings to being a nationally recognised charity.
Objective
The primary goal was to review Reboot AU's current digital presence and outreach capabilities with the view to expanding trauma healing courses into New South Wales to meet the growing demand. Our recommendations are focussed on rebranding, digital transformation, website revamp, outreach, fundraising, and engaging ambassadors.
The Digital Maturity Assessment
The Digital Maturity Assessment is dovetail digital's 4 Step Process aimed at gathering, identifying and prioritising your business goals and challenges. We assess and measure your current level of Digital Maturity and provide you with a pathway forward.
Key Recommendations
Implementation
The first key step should include a workshop "kick-off" involving key stakeholders. Points of discussion will be branding, digital transformation, website revamp, outreach campaigns, fundraising strategy development, event planning, ambassador engagement, training, and ongoing support.
Timeline
The indicative timeline to implement our recommendations will span ~12 months:
- Workshop “kick-off”
- Branding & key digital transformation tasks.
- Outreach, marketing campaigns, and engaging ambassadors.
- Fundraising strategy development and event planning.
- Ongoing monitoring, fine-tuning, and scaling of initiatives.
Budget
An estimated first year budget of $##,000 - $##,000 should be allocated toward executing all the aforementioned recommendations and tasks. *The range is based on the level of involvement from PTSD Resurrected stakeholders.
Measurement of Success
Success will be gauged through indicators like increased course offerings, participant growth, tax-deductible donations, sponsors secured, website engagement, and positive feedback.
The Result.
How Did The DMA Help PTSD Resurrected?
The outcome was a recommended tailored roadmap acknowledging their current digital maturity and immediate objectives, outlining practical and achievable measures to effectively initiate the necessary transformation.
Andy put it best when he said…
Dovetail digital have presented us with a comprehensive 4-Step Digital Maturity Assessment that has opened our eyes to the growth potential of the charity into NSW and beyond. Through in depth communication and assessment of who we are and what we aim to achieve into the future Warwick and Tony presented a clear vision and potential pathway for advancing the charity into the future.
Andy Cullen | Co-Founder of PTSD Resurrected Inc.