Author: Warwick Kells

Why We Chose to Partner with SharpSpring

You may be wondering who is SharpSpring or you may not be…either way I thought I would write a small piece about SharpSpring and why, as a business, we chose to become a partner back in 2017. Background. I started Dovetail Group in 2017 with the desire and goal of

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The Importance Of Managing Your Domain Name

Key Takeaways: Domain Names are the Internet’s equivalent to a phone book. A domain name is the web address people use to find your website and business The correct domain name is easier to remember, connect with your customers and enhances your online presence. Understand where your domain name is

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The importance of Customer Relationship Management (CRM) Structure

Any modern business with a desire to track, manage, and cultivate relationships with clients and customers deserves a powerful Customer Relationship Management (CRM) system. Here’s some quick tips for structuring and maintaining your CRM data effectively: Know or create your organisation’s naming conventions for accounts and contacts. Using established naming conventions that make

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Sales & Marketing Automation

Is your business ready for Sales & Marketing Automation? Scientists may know the answer to the age old question, what came first, the chicken or the egg? To be honest, I’m still not sure because you can’t really have one without the other….plus I really love eggs! In the world of sales

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Audience Retargeting.

Audience Retargeting. What is it and why is it important to your business? Imagine you were at your local shopping centre and browsing in one of your favourite shops. The shop assistance asks “how is your day going?” then with the standard follow up question “is there anything I can

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Marketing Automation

Why Marketing Automation Matters For Your Business

Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention. The number of options is vast, though, and it can be a challenge

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Why outsource your marketing?

Technology is only as helpful as its user, and with automated marketing, this concept is especially true. Because of the complexity of the process, having someone with expert training, knowledge, and experience, such as a marketing automation consultant, is the key to success.

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