The Dovetail Dart: Marketing Blog

The importance of Customer Relationship Management (CRM) Structure

Any modern business with a desire to track, manage, and cultivate relationships with clients and customers deserves a powerful Customer Relationship Management (CRM) system. Here’s some quick tips for structuring and maintaining your CRM data effectively: Know or create your organisation’s naming conventions for accounts and contacts. Using established naming conventions that make

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6 Strategies To Grow Your Golf Club Membership

Are you looking to get more member signups at your golf club? You are at the right place. While sports have suffered during COVID, there are signs of recovery and there are several ways your club can encourage new member signups at your club. In this article, we are going

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Web Design Wireframe

5 Key Elements to Making a Successful Business Website

Do you want to promote your business online? It all starts with an awesome, intuitive, and user-friendly website. To be very precise, you need a successful business website to reach your target audience with the brand message, engage them, and impact their purchase decision.   With years of experience in

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Woman using EnquiryBot

EnquiryBot – the simplest customer engagement and revenue generation tool you can have for your business.

EnquiryBot, a next-generation website chatbot. More akin to a top-performing sales executive, EnquiryBot behaves like a website enquiry engine, interacting with visitors and showcasing what organisations have to offer, while gently nudging visitors towards enquiry with a great interactive experience. The system then organises the pre-qualified leads using a simple

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Sales & Marketing Automation

Is your business ready for Sales & Marketing Automation? Scientists may know the answer to the age old question, what came first, the chicken or the egg? To be honest, I’m still not sure because you can’t really have one without the other….plus I really love eggs! In the world of sales

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Audience Retargeting.

Audience Retargeting. What is it and why is it important to your business? Imagine you were at your local shopping centre and browsing in one of your favourite shops. The shop assistance asks “how is your day going?” then with the standard follow up question “is there anything I can

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Marketing Automation

Why Marketing Automation Matters For Your Business

Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention. The number of options is vast, though, and it can be a challenge

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