CRM Implementation Experience

DLP Manager

Chris Polin, Founder & Director

‘Working for a leading property development and construction company for 7 years, I had first-hand experience of the importance good business processes. After speaking with Warwick and completing their mini-assessment I knew that they were interested in Us and not just implementing another tool for the sake of it.

From start to finish Warwick’s communication and education on the benefits with having a platform like SharpSpring to support our sales efforts was faultless. The implementation and training were straight-forward with his team doing 90% of the work. Thanks Warwick & team, we are very happy with platform.’

CRM Implementation Experience

McDonald Industries

Alex Pope, Managing Partner

‘The Dovetail team are no fuss, get the job done kind of outfit. Warwick took the time to understand our business and then the broader team made it happen demonstrating the importance of data capture and the flow on effectiveness of automated sales and marketing processes. Warwick’s expertise in coordinating the technology platforms saw the proverbial sales engine get started, prospective property buyers engaged and soon after the project sold out. I now have a better understanding of how it all works and necessity of having a lot of the manual stuff automated.’

Digital Capability Experience

Leading Mutual Bank

‘Having the ability to identify target opportunities, delivered through automated timely and relevant communications driven by member data will deliver a new level of customer service, improve retention, build a stronger membership base and revenue for the future success for this leading Mutual Bank.’

Outsource Partner Experience

Armada Property Group

Ben Dunnet, Director

‘Warwick Kells and the Dovetail team helped formulate and exercise a digital marketing strategy for the project. This enabled us to customise our marketing communications to various target markets and build interest and involvement with our project through engaging with prospective buyers on numerous occasions. We are planning future projects on the Lower North Shore and as a result of Dovetail’s leadership on digital marketing we now have a valuable Partner in Dovetail plus a database of qualified prospective buyers that we can utilise as part of the marketing campaign for our next project.’

Digital Capability Experience

A Body of Work

Judy Powell, Practice Manager

‘It was really interesting to listen to Warwick and his team about how we need to remediate our business when it’s usually our team telling Warwick how to remediate his body. Like us, his team is thoughtful, caring and professional and, like us, they are problem solvers. The ‘assess’ phase of their program has been extremely beneficial for us in analysing the clinical and administrative sides of our business.<br /><br />
We have begun actioning key components of the extensive report we received and we look forward to the next two phases of the Dovetail Experience.’

System Optimisation Experience

Northern Beaches Golf Club

Club General Manager

‘Thank you Warwick and the Dovetail team, you have helped us realise the true value we hold in our 3 core systems – membership, golf and POS. Transforming the associated data from each system into a single member-centric marketing database allows more effective communication with our members including our ‘at risk’ members, and long before the renewal period. Using MailChimp® combined with the new database, the team can now create and execute targeted campaigns within minutes rather than hours. Additionally, we can now work towards cross-promotion and providing special offers based on the products purchased in line with the times and days members visit the Club. This is an exciting prospect for the golf club and one we look forward to work closely on with Dovetail.’

Revenue Growth Experience

Manly Golf Club

Nigel Gibson, General Manager

‘Our key objectives were to improve our communication style to members, increase yield and external function revenue. Dovetail has helped the Club utilise our BI platform to provide members with information relative to their interests and in turn increase yield. Automated marketing programs have assisted with our member engagement whilst refreshing of our weddings microsite and associated marketing programs has increased the number of leads in that business segment. From a business management standpoint it is also very comforting to be creating easily measured marketing activities.’

CRM Implementation Experience

‘Our model is quite unique for an SME. The core business and membership, is driven entirely within, and relies upon member introduction. However our functions business allows us to market ‘outside the fence’. The platform (SharpSpring) Warwick and the team at Dovetail introduced us to allows the team to provide an improved member experience, using data to create targeted marketing programs based on the members interests. The CRM within the platform allows us to track leads, understand the ROI on our marketing activities, forecast with confidence and provide a first class experience for our customers. And all of this is being achieved without a designated marketing position within our team.’