‘It was really interesting to listen to Warwick and his team about how we need to remediate our business when it’s usually our team telling Warwick how to remediate his body. Like us, his team is thoughtful, caring and professional and, like us, they are problem solvers. The ‘assess’ phase of their program has been extremely beneficial for us in analysing the clinical and administrative sides of our business.
We have begun actioning key components of the extensive report we received and we look forward to the next two phases of the Dovetail Experience.’
Judy Powell, Practice Manager
A Body of Work
A Body of Work (ABOW) was experiencing a challenging period with the closure of one of their top performing clinics. This resulted in the reduction of visiting Clients due likely to the geographic locations of the other 2 clinics.
The key challenges included:
Dovetail assessed the Clinic by way of gathering information about their existing Technology, Processes and People. We successfully uncovered invaluable insight to the Clinic’s existing data and how it could be used more effectively to drive engagement and encourage Clients to return to the Clinic on a more regular yet structured basis.
Dovetail used inbound marketing strategies to encourage current and prospective Clients toward their website, thus, learning more about the various ABOW services including the introduction of the new ‘Zebris’ treadmill.
Additionally, Dovetail identified strategic internal and external opportunities which included introducing a tactical plan to its existing marketing, which was made up of mostly Social activity e.g. Instagram and Facebook.
Using the existing data, Dovetail identified various areas of unknown business insight and marketing opportunity, which included:
Dovetail uncovered the need to:
A Body of Work is a well established Osteopathic and Chiropractic clinic based on the Northern Beaches of Sydney. The business has grown mainly through organic growth i.e word of mouth and referrals, this type of growth would be considered quite common for similar businesses types.
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Dovetail provides SMB organisations access to a group of professional marketers with a skill set and knowledge base usually reserved to the “big end of town”. Leveraging marketing automation we will assess the commercial value within your existing data to maximise your organisation’s marketing and business success.
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