Dovetail assessed the Clinic by way of gathering information about their existing Technology, Processes and People. We successfully uncovered invaluable insight to the Clinic’s existing data and how it could be used more effectively to drive engagement and encourage Clients to return to the Clinic on a more regular yet structured basis.
Dovetail used inbound marketing strategies to encourage current and prospective Clients toward their website, thus, learning more about the various ABOW services including the introduction of the new ‘Zebris’ treadmill.
Additionally, Dovetail identified strategic internal and external opportunities which included introducing a tactical plan to its existing marketing, which was made up of mostly Social activity e.g. Instagram and Facebook.