‘Warwick Kells and the Dovetail team helped formulate and exercise a digital marketing strategy for the project. This enabled us to customise our marketing communications to various target markets and build interest and involvement with our project through engaging with prospective buyers on numerous occasions. We are planning future projects on the Lower North Shore and as a result of Dovetail’s leadership on digital marketing we now have a valuable Partner in Dovetail plus a database of qualified prospective buyers that we can utilise as part of the marketing campaign for our next project.’
Ben Dunnet, Director
Armada Property Group
Armada Property Group is embarking on a new boutique property consisting of 9 residential apartments and 2 retail outlets. ‘Alexander Residences’ will be APG’s second boutique development in 3 years.
Dovetail developed a property specific website, which leant itself to high-engagement and the ability for interested investors or owner occupiers to enquire and request further information about the development Additionally, this meant that Armada Property Group could begin collecting information on interested parties, while building their own database of contacts for future projects
Our recommendations are relevant to small to mid-tier property development organisations with boutique to mid-size development projects:
The project principal has a passion for delivering premium apartments by engaging the highest calibre of architecture and design consultants. The APG team pride themselves on attention to detail and planning and creating buildings that will make a long term high quality contribution to the urban landscape and provide residents with beautifully designed living spaces perfectly suited for modern urban living.
Dovetail provides SMB organisations access to a group of professional marketers with a skill set and knowledge base usually reserved to the “big end of town”. Leveraging marketing automation we will assess the commercial value within your existing data to maximise your organisation’s marketing and business success.