‘Thank you Warwick and the Dovetail team, you have helped us realise the true value we hold in our 3 core systems – membership, golf and POS. Transforming the associated data from each system into a single member-centric marketing database allows more effective communication with our members including our ‘at risk’ members, and long before the renewal period. Using MailChimp® combined with the new database, the team can now create and execute targeted campaigns within minutes rather than hours. Additionally, we can now work towards cross-promotion and providing special offers based on the products purchased in line with the times and days members visit the Club. This is an exciting prospect for the golf club and one we look forward to work closely on with Dovetail.’
Club General Manager
This leading Northern Beaches Golf Club engaged Dovetail to assist with unlocking how they could utilise the additional information they were uncovering from their Business Intelligent data with the aim of driving improved member engagement and marketing capability.
Aligning marketing operations to cross-pollinate opportunities across golfing membership > House Membership > Weddings and Functions > Food & Beverage
Using Dovetail’s ‘Assess’ process, which involves gathering information about the Club’s Technology, Processes and its People, Dovetail successfully provided invaluable insight to the Clubs data and how it could be used more effectively to drive member engagement and increase spend.
This included uncovering previously unknown opportunities to integrate existing systems and processes within the Club and utilise the insights provided by data collected throughout the Club to provide intelligent and targeted offers and value to its members, guests and visitors
Furthermore, Dovetail identified tactical internal and external opportunities to improve the impact of current marketing practices and develop membership and engagement.
Dovetail uncovered various areas of improvement in member engagement and business processes:
Located on the Northern Beaches, Sydney and only 30km from the Sydney CBD, this leading Golf Club is a stunning 18 hole golf course for members and public use. The Par 72 layout is a genuine test for players of all standards.
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