Manly Golf Club
One of Sydney’s original foundation clubs, boasting a rich golf history, steeped in tradition.
Nigel Gibson, General Manager, Manly Golf Club
What They Said
‘Our model is quite unique for an SME. The core business and membership, is driven entirely within, and relies upon member introduction. However, our functions business allows us to market ‘outside the fence’.
The platform (SharpSpring) Warwick and the team at Dovetail introduced us to allows the team to provide an improved member experience, using data to create targeted marketing programs based on the members interests. The CRM within the platform allows us to track leads, understand the ROI on our marketing activities, forecast with confidence and provide a first class experience for our customers. And all of this is being achieved without a designated marketing position within our team.’
Dovetail uncovered various areas of opportunity in each business priority area:
- Build out a dedicated microsite for Events only, enabling automated functionality through lead capture forms and automated email follow up.
- Deliver data-driven, personalised and targeted member communications that will drive engagement and revenues – e.g. food and drink offers based on member’s existing behaviour and spending patterns will create instant appeal for further spend.
- Upskill staff to utilise a marketing automation platform and set up automated marketing programs.
- Introduced SharpSpring®, an affordable and user-friendly data-driven marketing automation platform.
- Built and implemented the Club’s first ever data-driven ‘welcome to the club’ program for ‘Introductory’ golf memberships.
- Built and implemented automated lead capture for all event enquiries allowing staff to track and follow any potential opportunities.
About Manly Golf Club
Founded in 1903 and celebrating their Centenary in 2003, Manly Golf Club is one of Sydney’s original foundation clubs, boasting a rich golf history, steeped in tradition. In a stunning location just a few blocks from Manly’s famous and iconic beaches, Manly Golf Club is a jewel in the crown of Sydney’s north shore.