‘Our model is quite unique for an SME. The core business and membership, is driven entirely within, and relies upon member introduction. However our functions business allows us to market ‘outside the fence’. The platform (SharpSpring) Warwick and the team at Dovetail introduced us to allows the team to provide an improved member experience, using data to create targeted marketing programs based on the members interests. The CRM within the platform allows us to track leads, understand the ROI on our marketing activities, forecast with confidence and provide a first class experience for our customers. And all of this is being achieved without a designated marketing position within our team.’
Nigel Gibson, General Manager
Manly Golf Club
With a full house in their membership base Manly Golf Club (MGC) was looking to drive additional value from alternative revenue streams, specifically from wedding and corporate events. As part of the investment in their members, MGC were looking to deliver a strong membership experience through the use of relevant and timely communications to maximise the golfing experience at MGC.
Using Dovetail’s ‘Assess’ process, which involved gathering information about the Club’s Technology, Processes and its People, Dovetail successfully provided invaluable insight to the Clubs data and how it could be used more effectively to drive better results for the Club’s business priorities.
Dovetail uncovered various areas of opportunity each business priority area:
Founded in 1903 and celebrating their Centenary in 2003, Manly Golf Club is one of Sydney’s original foundation clubs, boasting a rich golf history, steeped in tradition. In a stunning location just a few blocks from Manly’s famous and iconic beaches, Manly Golf Club is a jewel in the crown of Sydney’s north shore.
Dovetail provides SMB organisations access to a group of professional marketers with a skill set and knowledge base usually reserved to the “big end of town”. Leveraging marketing automation we will assess the commercial value within your existing data to maximise your organisation’s marketing and business success.