Is your business ready for Sales & Marketing Automation? Scientists may know the answer to the age old question, what came first, the chicken or the egg? To be honest, I’m still not sure because you can’t really have one without the other….plus I really love eggs! In the...

Audience Retargeting. What is it and why is it important to your business? Imagine you were at your local shopping centre and browsing in one of your favourite shops. The shop assistance asks "how is your day going?” then with the standard follow up question “is...

Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention. The number of options is vast, though, and...

Technology is only as helpful as its user, and with automated marketing, this concept is especially true. Because of the complexity of the process, having someone with expert training, knowledge, and experience, such as a marketing automation consultant, is the key to success....