Leverage inbound marketing automation with tools like EnquiryBot, SharpSpring, SFMC & Pardot to help grow your business with less effort.
Engage | Automate | Convert
Marketing Automation is...
Marketing automation is the use of powerful tools connected to customer relationship management (CRM) software to automate commonly recurring tasks that can increase goal conversions, be it e-commerce sales, lead generation, customer re-engagement or another business goal.
In other words, the purpose of marketing automation is to reduce the marketing workload of your employees (or yourself) while kicking more goals.
Marketing automation may achieve this by engaging your customers or clients where they are right now based on their previous activity and data that your CRM has stored about them.
Marketing Automation has proven to...
- Increase leads by up to 451%.
- Convert 15-20% of leads into sales through automated lead nurturing.
- Improve productivity by up to 20%.
- Generate ROI within 6-12 months.
Marketing Automation is a perfect fit for...
Industries such as E-Commerce, Property Development, Sport & Recreation, Hospitality & Events, Education, Dental, Health & Therapies (related) Services, Financial Services, and Trades (plumbers, electricians, carpentry & mechanical) can all leverage marketing automation tools and techniques.
Some of our recent clients include...
‘Warwick Kells and the Dovetail team helped formulate and exercise a digital marketing strategy for the project. This enabled us to customise our marketing communications to various target markets and build interest and involvement with our project through engaging with prospective buyers on numerous occasions. We are planning future projects on the Lower North Shore and as a result of Dovetail’s leadership on digital marketing we now have a valuable Partner in Dovetail plus a database of qualified prospective buyers that we can utilise as part of the marketing campaign for our next project.’
‘Our model is quite unique for an SME. The core business and membership, is driven entirely within, and relies upon member introduction. However our functions business allows us to market ‘outside the fence’. The platform (SharpSpring) Warwick and the team at Dovetail introduced us to allows the team to provide an improved member experience, using data to create targeted marketing programs based on the members interests. The CRM within the platform allows us to track leads, understand the ROI on our marketing activities, forecast with confidence and provide a first class experience for our customers. And all of this is being achieved without a designated marketing position within our team.’
‘It was really interesting to listen to Warwick and his team about how we need to remediate our business when it’s usually our team telling Warwick how to remediate his body. Like us, his team is thoughtful, caring and professional and, like us, they are problem solvers. The ‘assess’ phase of their program has been extremely beneficial for us in analysing the clinical and administrative sides of our business.
We have begun actioning key components of the extensive report we received and we look forward to the next two phases of the Dovetail Experience.’
‘Thank you Warwick and the Dovetail team, you have helped us realise the true value we hold in our 3 core systems – membership, golf and POS. Transforming the associated data from each system into a single member-centric marketing database allows more effective communication with our members including our ‘at risk’ members, and long before the renewal period. Using MailChimp® combined with the new database, the team can now create and execute targeted campaigns within minutes rather than hours. Additionally, we can now work towards cross-promotion and providing special offers based on the products purchased in line with the times and days members visit the Club. This is an exciting prospect for the golf club and one we look forward to work closely on with Dovetail.’