Northern Beaches Golf Club
Club General Manager
‘Thank you Warwick and the Dovetail team, you have helped us realise the true value we hold in our 3 core systems – membership, golf and POS. Transforming the associated data from each system into a single member-centric marketing database allows more effective communication with our members including our ‘at risk’ members, and long before the renewal period. Using MailChimp® combined with the new database, the team can now create and execute targeted campaigns within minutes rather than hours. Additionally, we can now work towards cross-promotion and providing special offers based on the products purchased in line with the times and days members visit the Club. This is an exciting prospect for the golf club and one we look forward to work closely on with Dovetail.’
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