‘Our key objectives were to improve our communication style to members, increase yield and external function revenue.
Dovetail has helped the Club utilise our BI platform to provide members with information relative to their interests and in turn increase yield. Automated marketing programs have assisted with our member engagement whilst refreshing of our weddings microsite and associated marketing programs has increased the number of leads in that business segment.
From a business management standpoint it is also very comforting to be creating easily measured marketing activities.’
Nigel Gibson, General Manager
Manly Golf Club
After MGC’s adoption of Dovetail’s assessment and the marketing automation platform, SharpSpring, Dovetail continued to work closely with MGC to execute the various items of recommendations. The plan was to drive additional value from alternative revenue streams, specifically from weddings and corporate events but in addition to this increase member engagement and Golf Shop traffic.
After additional investigation, we uncovered that MGC had a sophisticated 3rd Party business analytics system, which provided some rich insight to the membership and spending habits of its members.
Dovetail continues to work with MGC to:
Founded in 1903 and celebrating their Centenary in 2003, Manly Golf Club is one of Sydney’s original foundation clubs, boasting a rich golf history, steeped in tradition. In a stunning location just a few blocks from Manly’s famous and iconic beaches, Manly Golf Club is a jewel in the crown of Sydney’s north shore.
Dovetail provides SMB organisations access to a group of professional marketers with a skill set and knowledge base usually reserved to the “big end of town”. Leveraging marketing automation we will assess the commercial value within your existing data to maximise your organisation’s marketing and business success.